TEAM STORE
Chattanooga Lookout
TEAM STORE
Chattanooga Lookout
TEAM STORE
Chattanooga Lookout
MINOR LEAGUES. MAJOR STORE.
A Store Worth Cheering For
When the Chattanooga Lookouts moved into their new home, the bones of the building already told a story – exposed steel, industrial character, and the feel of a historic renovation done right. G+B took that energy and ran with it, designing the entire team store from the ground up. As the official shop of the Double-A affiliate of the Cincinnati Reds, the space needed to carry everything fans come looking for: hats, jerseys, tees, novelty items, and limited-edition collections. We built it all around the Astoria collection, a modular fixture system with a modern industrial elegance that didn’t fight the architecture – it finished it. The Lookouts chose a Nordic wood finish throughout, paired with our natural wood finish hangers, grounding the space in warmth without softening its edge. Our new hat displays put the full cap collection front and center, while the finished store feels organized, inviting, and game-day ready.
MINOR LEAGUES. MAJOR STORE.
A Store Worth Cheering For
When the Chattanooga Lookouts moved into their new home, the bones of the building already told a story – exposed steel, industrial character, and the feel of a historic renovation done right. G+B took that energy and ran with it, designing the entire team store from the ground up. As the official shop of the Double-A affiliate of the Cincinnati Reds, the space needed to carry everything fans come looking for: hats, jerseys, tees, novelty items, and limited-edition collections. We built it all around the Astoria collection, a modular fixture system with a modern industrial elegance that didn’t fight the architecture – it finished it. The Lookouts chose a Nordic wood finish throughout, paired with our natural wood finish hangers, grounding the space in warmth without softening its edge. Our new hat displays put the full cap collection front and center, while the finished store feels organized, inviting, and game-day ready.
MINOR LEAGUES. MAJOR STORE.
A Store Worth Cheering For
When the Chattanooga Lookouts moved into their new home, the bones of the building already told a story – exposed steel, industrial character, and the feel of a historic renovation done right. G+B took that energy and ran with it, designing the entire team store from the ground up. As the official shop of the Double-A affiliate of the Cincinnati Reds, the space needed to carry everything fans come looking for: hats, jerseys, tees, novelty items, and limited-edition collections. We built it all around the Astoria collection, a modular fixture system with a modern industrial elegance that didn’t fight the architecture – it finished it. The Lookouts chose a Nordic wood finish throughout, paired with our natural wood finish hangers, grounding the space in warmth without softening its edge. Our new hat displays put the full cap collection front and center, while the finished store feels organized, inviting, and game-day ready.
