BUILT TO RIDE – AND RESET

The Fixture System That Moves as Fast as the Seasons

Webcyclery is anything but ordinary. Set inside a historic converted church in Bend, Oregon – stained glass windows, vaulted ceilings, and hardwood floors – the store runs two retail operations under one roof: bikes and cycling gear in the summer, Nordic ski equipment in the winter. A 2025 fire forced a full remodel. That setback became a fresh start. Webcyclery outfitted the rebuilt space with Astoria freestanding wall systems and gondola merchandisers, choosing mesh back panels for a look that’s as sporty as the gear they sell. The open, industrial aesthetic holds its own against the church’s historic character without competing with it. And when the seasons turn? The team simply swaps out graphics and exchanges accessories – shelves, hooks, hangbars – and the store transforms. No overhaul. No downtime. Just a clean reset, season after season.